Saturday, October 18, 2008

Why The StubHub Guarantee Doesn't Work

Despite this promise
We Guarantee:
You will get your tickets in time for the event.
Your tickets will be authentic and valid for entry.
You will receive tickets comparable to or better than the tickets you ordered, or your money back.
You will be refunded if the event is cancelled and is not rescheduled
  1. Do you really want your important client turned away at the door when they sell you invalid tickets?
  2. Do you really think they will locate comparable tickets for your client, right behind home plate? Didn’t you brag to him that “you” located these tickets because he or she is a valuable client?
  3. Do you really care about the “or your money back” guarantee? No. You wanted your client to enjoy a special event.
  4. Will your client be your client after this disappointment? No. He will however, tell all his friends about you.

No comments: